Living Unmeasured Extended

Project details

• Project :

  Living Unmeasured Extended

• Category :

  Branding, Logo Design

Living Unmeasured Extended (LUE) is a company in Denver, CO that pushes and inspires people to achieve more in life. The book Living Unmeasured is the platform and the brand extends, literally, from it. The concept of a mountain was one I, as the designer, was drawn to, with the idea that this company encourages people to climb their own mountains in their life, as well as the adventurous feel the company brings to their followers. The final product is a deconstructed elevation map of a mountain within the geometric shape of a square which gives a graphic and interesting look to a simple concept.