Melinda needed our team to give her a fresh new look for both her brand and podcast. I wanted the logo to have a hand drawn artsy feel, so the logo uses a very ethereal font with a minimal flower line drawing. The podcast logo takes the same theme and adds a subtext font. Then icons and patterns pulling in the logo-feel help expand the brand. All with super fresh, gentile blues and greens to round out this beautiful brand.We provided her with a quick logo reference guide, and a more robust 40 page brand book to help guide her social media presence, brand voice, and her presentation as a whole.