GoGo squeeZ came to us with a new product line they were going to release: SmoothieZ. They're angle was to target this line as a morning meal replacment with the bigger pouch. With this, we made the design cohesive to the other lines that existed, but really emphasized the differences with morning sunrise, hiking activited for the characters, and mountain atmepheres to distinguish it from other GoGo squeeZ products. Then once the design was decided upon, it was adapted to pouches and cartons, flavors, and other sizes. This project won a Bronze in the 2020 Indigo Awards.