Shred and Tone

Shred and Tone Package Design
Project details
  • Project :
    Shred and Tone
  • Category :
    Package Design, Photography Direction

This was a sub-brand of adidas before it was acquired and needed a major refresh. My design was chosen and I led the team in photo direction at shoots, overall consistency across 15+ packages, the whole design and layout, and creation of a style guide to be used by other designers and the photographer.

Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design

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