Three Best Bakery was growing quickly on Instagram and Tik Tok, and needed our team to give her a fresh new look to match their popularity. I wanted the logo to have a retro chic feel, while pulling from a mod moody color scheme to set it apart from other pink floral bakeries. I provided her with a custom color palette, 4 logo marks, 3 custom illustrations, 44 different custom sprinkle patterns, 6 packaging stickers, 6 packaging tapes, 3 different quick logo reference guides, and a more robust 50 page brand book to help guide her social media presence, brand voice, and her presentation as a whole.