Von Ebert Packaging

Project details

• Project :

  Can Packaging Refresh

• Category :

  Package Design

• Award :

  2023 GOLD CRAFT BEER MARKETING AWARDS
  BEST CREATIVE BRANDING / BEST BREWERY RE-BRAND

We were tasked with giving this Portland based brewery a major refresh. For this particular side of the rebrand, I was tasked with giving their beer can packaging a new, fresh look, that would work as the base for the entire rebrand. It was important for us to highlight the pacific northwest roots, mountain vibe we had already pulled into their social media plan and branding, and a repeatable variety with recognizable brand layouts but different vibes for each flavor. Once cans were finalized it was expanded to tap handles and packaging as well!