Von Ebert Packaging

Project details

• Project :

  Can Packaging Refresh

• Category :

  Package Design

We were tasked with giving this Portland based brewery a major refresh. For this particular side of the rebrand, I was tasked with giving their beer can packaging a new, fresh look, starting with these 3 varieties that would become the base for the rest of their products. It was important for us to highlight the pacific northwest roots, mountain vibe we had already pulled into their social media plan and branding, and a repeatable variety with recognizable brand layouts but different vibes for each flavor. These are the final designs of the 3 flavors, and then below are the first round designs I presented to them to highlight the evolution of design for this project!