FILA Pickleball Paddles

Pickleball Paddles
  • Project Goals :
    Give pickleball paddle design options, based on brand colors, but also pushes the brand further to explore design
  • Role :
    Lead Designer + Production Designer
  • Results :
    The client loved the options and how they played with color, pattern + texture
  • Deliverables :
    3 paddle design options with mockup images
Project details

FILA was expanding its pickleball line and wanted a couple of new paddle design options. These are the ones I designed that not only reflected the brand but were eye-catching and appealing to the consumer. I really wanted to explore texture and what I could do within the brand color guidelines, and also just outside the guidelines. All the patterns featured I custom-made in Procreate with speciatly brushes, then perfected the color mixes in photoshop.

Pickleball Paddles
Pickleball Paddles
Pickleball Paddles

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