Gaiam Catalog
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Project Goals :
Update the brand catalog to reflect re-branded elements, new photography + accurately show all product listings/ sales details
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Role :
Lead Designer
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Results :
I was able to completely restructure and update the outdated catalog in a company record time for this kind of project
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Deliverables :
127+ page catalog redesign, and then updates 2 times a year as products change
Project details
I was in charge of the bi-annual catalog for this brand, which is 124 pages. When I first received the previous version, it was old, outdated, unorganized, and overall not appealing. I not only made the regular bi-yearly changes of new products, cutting old product, and reorganizing layouts to fit after, but I also gave the whole thing a much needed facelift. I totally restructured it, updated new photography + typography, (all in company record time for catalog updates!). Additionally, I would like to note that the mockups don't do it justice; this project was always a beast with its size, attention to detail required, and creative problem-solving required.
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