Gaiam Kids Package Re-Design
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Project Goals :
Re-design packaging for kid's product line
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Role :
Lead Designer, Illustrator + Production Designer
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Results :
Sales increased and the products jumped off the shell visual much more than previous versions. The team loved the custom illustrations
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Deliverables :
Re-designed packaging across 20+ SKUs
Project details
I was assigned to help this Gaiam to refresh their kid's line. They wanted to bring it to a more modern era, while still remaining playful. After several rounds of design options exploring ideas, layout, color, and more I designed, the end result was packaging featuring my custom fun illustration, and a layout that was implemented across a variety of 20+ SKUs in both the US and Canada.
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