GoGo squeeZ Redesign

Project details

With the new Nutrition Fact Panel update of 2020, GoGo squeeZ took it as an opportunity to give all their packages a fresh look. My team and I worked closely with GoGo squeeZ to develop a new package design look, then I rolled it out onto over 150 different pouches and cartons across several lines. This included multiple flavors and sizes for conventional fruit, organic fruit, fruit & veggieZ, organic fruit & veggieZ, and yogurtZ. This also included sourcing/photoshopping together fruit photos for each flavor, illustrating the characters in different activities, and making sure all package files were completely up to standards for the large-scale printers. This project was a massive undertaking, but it definitely freshened up the brand and gave more consistency across all the different products.