Harmons Grocery Augmented Reality User Interface

Project Goals :
Design a concept AR app for Harmons Grocery and show how it could function, as well as how it could be cross-promoted
Role :
Lead Designer
Results :
The client loved the idea and was very impressed with our vision to help expand their brand presence
Deliverables :
UI designs for an app with mockups, supporting web design, social media + in in-store print ads

Project details

This was conceptual work for Harmons Grocery in Utah. The client wanted to see the potential of augmented reality within their existing app. What I gave them was a whole interface design of potential screen designs and content to show a tailored version of augmented reality to fit their specific needs that would fit within the world that already existed for them. The AR would give Harmons the ability to give their consumers specific resources by scanning the products themselves. This could include dietary information, family dinner nights (complete with recipes, demos, and shopping lists), as well as incentives to shop private label (spinning the jackpot wheel). All this, combined with fresh new packaging and other elements of collateral to help get the client thinking about all the great new possibilities for their brand.