Digital Download Products

  • Project Goals :
    Design sets of digital downloads to expand into a new revenue stream for the agency
  • Role :
    Lead Designer + Font Designer
  • Results :
    Products were very popular + custom fonts were used in other client's branding within adgency
  • Deliverables :
    3 different sets of editable logos (6 logos + 4 icons each), 5 custom fonts made (including all spacing, glyphs + other font settings programmed in) + multiple sets of Pinterest/digital ads for all
Project details

To expand our company's marketplace of downloadable digital tools, I was tasked with creating 3 sets of customizable logo packs for people to download and use. All the fonts within these are built so the customer can easily switch out content for their own company. Each captures a different potential vibe a person may be looking for, but all maintain an elegant, upscale vision. These are some of the Social media ads I made to showcase the collection.

In addition, I was tasked with creating 5 custom fonts for people to download and use. All of the fonts were custom-made by me using Illustrator and Fontself. Many of them have ample ligatures and alternates. Each captures a different potential vibe a person may be looking for, but all maintain an elegant, upscale vision. It was quite the task, but beyond worth it! These are some of the Social media ads I made to showcase the collection.

Customizable Logo Packs

Logo Pack 1
Logo Pack 1
Logo Pack 1
Logo Pack 2
Logo Pack 2
Logo Pack 2
Logo Pack 3
Logo Pack 3
Logo Pack 3

Custom Fonts

Croissant Font
Croissant Font
Croissant Font
Croissant Font
Croissant Font
Croissant Font
Milk + Honey Font
Milk + Honey Font
Milk + Honey Font
Milk + Honey Font
Milk + Honey Font
Milk + Honey Font
Saltwater Font
Saltwater Font
Saltwater Font
Saltwater Font
Saltwater Font
Saltwater Font
Windswept Font
Windswept Font
Windswept Font
Windswept Font
Windswept Font
Windswept Font
Croissant Font
Granite Font
Granite Font
Granite Font
Granite Font
Granite Font

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