Melinda Patrick Rebrand
-
Project Goals :
Give Melinda a full rebrand, design systems, logos, and brand guidelines to elevate her brand for her growing audience
-
Role :
Lead Designer
-
Results :
brand was completely transformed and elevated for a larger audience + branding is still used today
-
Deliverables :
1 primary logo, color schemes, font pairings, colored logo variations, 1 alternative logo for podcast, custom icons with patterns, branding mockups, quick-look 1 page brand guide + 40 page in-depth brand book
Project details
Melinda needed our team to give her a fresh new look for both her brand and podcast. I wanted the logo to have a hand drawn, artsy feel, so the logo uses a very ethereal font with a minimal flower line drawing. The podcast logo takes the same theme and adds a subtext font. Then icons and patterns pulling in the logo-feel help expand the brand. All with super fresh, gentile blues and greens to round out this beautiful brand. I provided her with a quick logo reference guide and a more robust 40 page brand book to help guide her social media presence, brand voice, and her presentation as a whole.
×
![]()