New Balance Fitness Mats

Project Goals :
Give fitness mat design options, based on existing clothing/shoe color stories, to create cohesive collections
Role :
Lead Designer + Production Designer
Results :
Client selected a couple of the mats to go into production, and they turned out great (I still have one in my house!) The unused designs were used for the following couple of years
Deliverables :
3 color stories with 3 mats each

Project details

New Balance needed new fitness mats going into 2021. These mats reflect specific sets of clothing and shoe color stories that already existed, so there could be cohesive sets and inspiration. Below are the 3 color stories and 3 mats each I designed as options.