Other Fitness Package Design

Project Goals :
Maintain different brand standards as new products come in with new dielines + new photography to create new packaging
Brands :
Gaiam, SPRI, FILA, New Balance, Adidas, Reebok, Echelon, Kidnasium, Chloe Ting, Pop Sugar, Shred and Tone
Role :
Designer, Production Designer + Adaptation Designer
Results :
Packages maintained brand guidelines even as dielines + products changed
Deliverables :
100s of packaging SKUs for major retailers

Project details

During my time with Fit For Life, I had the pleasure of working on many many projects for all of their fitness partners. I worked with all the listed brands and more, creating packaging following established brand guidelines, specific packaging needs for products, and 100s of SKUs for major retailers across the world (even designing bilingual packaging when needed). Here are a couple examples of packages I had a hand in, though there were countless more I worked on with quick turnaround times and constant workflow, not to mention each corresponding Amazon graphic that I was also often working on!