Popsugar Yoga Collection

PS Yoga Mat
  • Project Goals :
    Design a set of yoga mats, blocks, and fitness accesories in a brand partnership to sell in mass market
  • Role :
    Lead Designer
  • Results :
    All the products and accessories sold very well, and some of my original designs are still being used/slightly altered year to year as new products come out
  • Deliverables :
    2 yoga mat designs with matching yoga block designs, colors/text for weight set selected, multiple band designs/colors + several other matching fitness product accessories
Project details

This brand was releasing a line of products in partnership with Target. I was in charge of yoga mat designs and accompanying yoga blocks, as well as some of the multiple fitness accessories in the line. They wanted fun, trendy, pop designs targeted at young women. I also worked through the whole process, helping others on my team make the packaging and other products.

PS Yoga Mat
PS Yoga Mat
PS Yoga Mat
PS Yoga Mat
PS Yoga Mat
PS Yoga Block
PS Fitness Bands
PS Fitness Bands
PS Weights + Yoga Block
PS Yoga Mat
PS Fitness Collection
PS Yoga Mat
PS Yoga Mat
PS Yoga Mat
PS Yoga Mat + Blocks
PS Weights
PS Yoga Mat
PS Fitness Collection

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