GoGo squeeZ SmoothieZ

Project details

GoGo squeeZ came to us with a new product line they were going to release: SmoothieZ. Their angle was to target this line as a morning meal replacement with the bigger pouch. With this, our team collaborated to make the design cohesive with the other lines that existed, but really emphasized the differences with morning sunrise, hiking activities for the characters, and mountain atmospheres to distinguish it from other GoGo squeeZ products. I was in charge of the majority of production work once the initial design was nailed down. Then once the design was decided upon, it was adapted to pouches and cartons, flavors, and other sizes. This project won a Bronze in the 2020 Indigo Awards.