Shred and Tone

Shred and Tone Package Design
  • Project Goals :
    Design a sub-line of fitness equipment for Adidas
  • Role :
    Lead Designer
  • Results :
    Products were sold across several major retailers, including Ross, Nordstrom Rack + several sporting goods retailers
  • Deliverables :
    15+ package designs, photoshoots + style guide
Project details

This was a sub-brand of Adidas before it was acquired and needed a major refresh. My design was chosen across a company vote, and I led the team in photo direction at photo shoots, overall consistency across 15+ packages, the whole design and layout, and creation of a style guide to be used by other designers and the photographer.

Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design
Shred and Tone Package Design

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