Three Best Bakery Rebrand

Project Goals :
Give Three Best Bakery a full rebrand, design systems, logos, and brand guidelines to make it stand out in the bakery space
Role :
Lead Designer
Deliverables :
4 logo variations, branded illustrated icons, custom social backgrounds, color schemes, font pairings, branding mockups, quick-look 1 page brand guide + 52 page in-depth brand book

Project details

Three Best Bakery was growing quickly on Instagram and TikTok, and needed our team to give her a fresh new look to match their popularity. I wanted the logo to have a retro chic feel, while pulling from a mod moody color scheme to set it apart from other pink floral bakeries. I provided her with a custom color palette, 4 logo marks, 3 custom illustrations, 44 different custom sprinkle patterns, 6 packaging stickers, 6 packaging tapes, 3 different quick logo reference guides, and a more robust 50 page brand book to help guide her social media presence, brand voice, and her presentation as a whole.