Von Ebert Packaging

Project Goals :
Nail down rebrand + roll out across all 100+ SKUS
Role :
Lead designer, director + production QC
Results :
Sales increased and expanded distribution across the PNW + Some retailers said their sales at least doubled of VEB after the refresh
Award :
2023 GOLD CRAFT BEER MARKETING AWARDS
BEST CREATIVE BRANDING / BEST BREWERY RE-BRAND

Project details

We were tasked with giving this Portland-based brewery a major refresh. For this particular side of the rebrand, I was tasked with giving their beer can packaging a new, fresh look that would work as the base for the entire rebrand. It was important for us to highlight the Pacific Northwest roots, mountain vibe we had already pulled into their social media plan and branding, and a repeatable variety with recognizable brand layouts but different vibes for each flavor. Once cans were finalized, it was expanded to tap handles, packaging, signage, and other collateral as well!