Dark Star Collection
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Project Goals :
Release winter merch that aligned with a erie black, green + pink theme of social media in that month
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Role :
Lead Apparel Designer, Lead Graphic Designer + Photo Editor
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Deliverables :
3 tops, 1 beanie, 1 flannel, 2 sweatshirts, 1 sweatpant, 1 mug, 1 set of socks, in-studio posters, social media posts/stories, lookbook for franchise owners, photoshoot for promotion
Project details
For StarCycle's Winter collection, we were inspired by the concept of the dark star - never truly seen before, but known to be the brightest star in our galaxy. We chose to showcase this concept by featuring dark hues accented by pops of neon. On top of designing all apparel, I handled all social marketing assets, in-studio marketing assets, and a lookbook!
Related Projects
Check out the related projects I was a part of, showing the full scope of work for this client.
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