StarCycle Various Collections

Project details

This page is dedicated to some of the other StarCycle apparel collections I helped designed. These varied from season to season, keeping fresh styles, different colors, and marketing materials, all to help with encouraging sales among the same clientele that already has merch.

Fall Collection

Project Goals :
Release fall merch that aligned with "groovy green" theme of social media in that month
Role :
Lead Apparel Designer + Photo Editor
Deliverables :
4 tops, 1 hat, 3 sweatshirt, 1 shorts, photoshoot for promotion

Project details

StarCycle was ready for their fall collection of merch so we wanted to give them something fun, groovy, and freeflowing. I was in charge of designing the apparel.

Light it Up Collection

Project Goals :
Release merch for StarGazer convention that showed off the brand for franchise owners, then release to riders
Role :
Lead Apparel Designer + Photo Editor
Deliverables :
2 tops, 1 beanie, 1 sweatshirt/sweatpant set, photoshoot for promotion

Project details

We created a fresh collection for StarCycle's StarGazer convention to kick off the new year! This collection featured navy and gold tones to emulate the night sky. I was in charge of designing all apparel for this collection. I also edited the photos for this collection.

Skincare Collection

Project Goals :
Release Skincare campaign along with thie unique merch drop
Role :
Lead Campaign Designer + Photo Editor
Deliverables :
genral and product specific posters, social posts/stories + photoshoot editing

Project details

StarCycle launched their own line of skincare! Since StarCycle is a cycling studio, they decided to focus on products that cleanse the skin and add moisture after a good workout, so with the design, we wanted to highlight the clean modern feel of this. For this, I handled all social marketing assets + in-studio marketing assets (including posters and social posts/stories for each one of the 11 products, and 3 for the general line). I also did the photo editing for this campaign!

Pride Collection

Project Goals :
Release pride collection merch for June
Role :
Lead Apparel Designer, Photo Editor + Photoshoot Director
Deliverables :
2 tops, photoshoot for promotion

Project details

StarCycle was excited to release their Pride collection for June and we wanted to advertise in a bright fun way. I designed short sleeve and tank tops with a fresh, brighter version of the traditional pride colors, and also recruited some of my personal friends in the LQBTQ+ community to help model. It was a hit!

Summer Collection

Project Goals :
Release summer merch that aligned with neutral theme of social media and challenge campaigns in that month
Role :
Lead Apparel Designer + Lead Campaign Designer
Deliverables :
5 tops, 1 hat, 1 sweatshirt, 1 sticker, look book for franchise owners, in-studio posters, social media stories/posts, 3 GIFs, photoshoot for promotion

Project details

StarCycle was ready for their summer collection of merch, so we took inspiration from cool neutrals. On top of designing all apparel, I handled all social marketing assets, in-studio marketing assets, GIFs to use as IG Stickers, and a lookbook!